headup Beta! | Privacy Policy

SemantiNet Ltd. ("We") take your privacy seriously. We respect and protect the privacy of our users and take appropriate steps to safeguard your personal information. This privacy policy (the “Policy”) explains the types of personal information that We receive and collect when you use our website ("Site") or the related services offered by us, and describe the ways We use and protect them.

The use of this website and its related software, upgrades or updates and all related services and special offers (the "Product") are subject to the hereunder provisions of this Policy.

This Policy may be updated from time to time and therefore We ask you to check back periodically the most updated form of Policy as indicated below. Your continued use of the Product and this Site after this Policy has been amended and the "Last Updated" date has been modified, shall be deemed to be your continued acceptance of the terms of this Policy, as amended.

Information that we collect

Our primary goal in collecting personal information is to provide you with a customized and efficient experience. We only collect personal information that is relevant to the purpose of our Site and Product. We collect the following types of information from our users:

Registration Data. Our Site and Product require that you fill in the information marked as mandatory on the Registration Forms (the "Registration Data") which include certain personal information provided voluntarily by you. This information may be updated by you from time to time. You can choose not to provide us with certain information, but that may limit your experience.
Automatic Tracking. By the nature of its functionality, our Product will be able to and may track certain information about you and your correspondence in order to perform internal research on our users' demographics, interests, and behavior. This non-personal information is collected in aggregate form, without identifying any user individually. Non-personally identifiable information may be analyzed by us for the purpose of improving and expanding the functionality of our Product. In addition, the Product checks regularly for product updates on our servers and download such updates when needed.
Personal and Social Information Privacy: as part of the configuration process of our application, you will be asked to provide various usernames and password to various online services. Unless otherwise specified, all your user ids and password will not be stored on our servers. Instead such information will be stored locally on your computer where it will be used solely to provide you with personalized social content. When you invite friends to use the Product or when you share content with your friends using the Product, We may collect and maintain information associated with those messages, including email addresses and content.
Content Privacy: The Product may find and use information that was already available to each user. Such information can either be publicly available or it can be available to you given your social relationships. More explicitly, all users can track publically available information, but in order to gain access to private content, users must first authenticate against third party service providers. While We ease the discovery and accessibility effort to third party data, the Product preserves and protects the privacy of all third-party partners.

You acknowledge and agree that We may use cookies on the Site. A cookie is a piece of text that can be entered into the memory of your hard drive and can store information about your use of our Site (the "Cookies"). The Cookies will help us make our services more convenient, personalized and more secure. In addition, Cookies may allow us to keep track and retrieve information about any User who acts in contradiction to our Privacy Policy. If you would rather not have Cookies on your computer, you can usually set your browser to deny some but not all Cookies. You can also delete Cookies from your computer at your sole discretion.

Usage of Information

Usage of Registration Data:

Internal Use. We use the Registration Data for internal purposes only, to improve our Site and to better tailor the Site to meet your needs. In addition, We use the Registration Data to analyze Site usage and to deliver to you information about certain promotions, services or items that might interest you. We may use your e-mail address to contact you regarding Site notices from time to time.
Editing Registration Data. You may review and edit your Registration Data by using your e-mail address and Password. If you cancel your account, you may also have your Registration Data deleted from our database by sending your request to support@headup.com. You should also be aware that even if you delete your Registration Data, there may remain residual information within our databases, access logs, backup logs and other records, which may or may not contain personally identifiable information.
Resolving Problems. We may use the Registration Data and other data it obtains from your current and past activities, to resolve disputes and troubleshoot problems.
We will not sell, trade or rent your personal information to others unless you explicitly provided us with permission to do so, such as when you share content with others.

Disclosure of Users’ Registration Data

General Rule. We will not disclose, sell or transfer any of your Registration Data, to any third parties (e.g., advertisers or business partners), except in the following cases: (i) We will receive your permission; (ii) We believe in good faith that the law requires such disclosure or transfer.
Third Parties. We may at any time add Affiliate partners to our Site, but the sharing of information with them will be limited to only statistical information regarding Users in general. We assure you that in the event that We may wish to transfer any such information, We shall notify you before transferring such information, so that you will always have a chance to object to such transfer.
Special Cases. We may disclose Registration Data or other information, in special cases when We have reason to believe that disclosing such information is necessary to identify, contact or bring legal action against someone who may be violating this Policy or may be causing injury to or interference with (either intentionally or unintentionally), our rights or property, other users, or anyone else that could be harmed by such activities. You thus authorize us to disclose any information about you to law enforcement or other government officials if We, in our sole and absolute discretion, believe that such disclosure is necessary or appropriate.

Protection of Information

Information collected about you is protected in several ways. Access by you to your personal information is available through a password and unique user ID selected by you. Your password is encrypted. We recommend that you do not divulge your password to anyone. In addition, your personal information resides on proprietary secured servers that only selected personnel and contracts have access to via password.

Although, We use industry standard practices to protect your privacy, We do not completely ensure, and you should not expect that your Registration Data or any private communications will always remain completely private.

Links and Displayed Sites

As part of our core functionality, the Product may discover and recommend content that the Product determines may be of interest to you. We do not have control over third-party websites or their information collection practices and We are not responsible for the privacy practices or the content of such linked or otherwise displayed sites.

Disclosure of Information to Third Parties

Our policy only addresses the use and disclosure of information We collect from you. To the extent that you disclose information to other parties on our Site or by using the Product, different rules may apply to the use or disclosure of the personal information, which you disclose to them. We do not control the privacy policies of third parties and you will be subject to the privacy customs and policies of such third parties.

Disclosure Information in the Event of a Merger

We may merge or be acquired by another business entity or may sell all or substantially all of our assets to an acquirer. In the event of such merger, acquisition or sale, We may share some or all or your personally identifiable information with the acquiring company in order to continue serving you. In such event and if applicable, We will provide notice that such information is transferred and becomes subject to a different privacy policy.

If you have any questions about this Policy, please contact us at privacy@headup.com.

Last Updated October 15, 2008